Multiple iterations were developed to design an improved Digital Health mobile website, informed by competitive research, prototyping testing, and team feedback.
Project Goals
Highlight the benefits of Boston Children’s digital offerings.
Make offerings easy to find and understand.
Maintain brand consistency and site standards.
Project Scope
How should users navigate to the Digital Health site?
How should site content be organized and worded?
How should the Digital Health site menu and subpages be designed?
What copy optimizations should be made?
What informative photos and visualizations (e.g., icons) should be integrated?